To prepare our students for successful media professions, the School of Digital & Electronic Media seeks to inculcate the values of truth, objectivity and justice among the students so that they may perform their roles as disseminators of knowledge and makers of opinion without leading biased careers.
Mass Communication holds immense importance in this age of science and technology; the need to safeguard the domestic and foreign interest as a unit requires technological advancement and communication channels far beyond the conventional approach.
Public relations, communication strategies, advertising campaigns, media policy, image building and public opinion formation are few of the basic tools of communication in media studies, thus with the foremost objective for Republic College is to provide our students with the opportunity and exposure they need to equip themselves with the blend of skills and knowledge so they may meet challenges in national and international arenas.
SYLLABUS FOR BS MASS COMMUNICATION
(4-YEAR DEGREE PROGRAMME)
COURSE BREAKUP
| Course Code |
Course Title |
Credit Hrs.
|
| Semester – I |
| ENG-301 |
English for Academic Purposes |
3(3-0) |
| ISL-302 |
Islamic Studies |
2(2-0) |
| MCM-301 |
Introduction to Communication |
3(3-0) |
| CSI-303 |
Computer Skills |
3(3-0) |
| POL-321 |
Introduction to Political Science |
3(3-0) |
| MCM-303 |
News Writing & Reporting |
3(3-0) |
| Semester Credit Hours |
17 |
| Semester – II |
| ENG-322 |
Academic Reading and Writing |
3(3-0) |
| PST-322 |
Pakistan Studies |
2(2-0) |
| MCM-302 |
Mass Media in Pakistan |
3(3-0) |
| MCM-304 |
Statistics Cum Mathematics |
3(3-0) |
| MCM-306 |
Mass Media & Tolerance |
3(3-0) |
| MCM-308 |
Sub Editing & Page Designing (T&P) |
3(3-0) |
| Semester Credit Hours |
17 |
| Semester – III |
| ENG-421 |
Communication Skills |
3(3-0) |
| URD-419 |
Functional Urdu |
3(3-0) |
| MCM-305 |
National & International Affairs |
3(3-0) |
| MCM-307 |
Introduction to Public Relations |
3(3-0) |
| MCM-309 |
Introduction to Broadcast & Visual Media |
3(3-0) |
| MCM-311 |
Basic Concepts in Social Sciences |
3(3-0) |
| Semester Credit Hours |
18 |
| Semester – IV |
| ENG-422 |
Advanced Academic Reading & Writing |
3(3-0) |
| MCM-310 |
Contemporary World Media |
3(3-0) |
| MCM-312 |
Feature, Column & Editorial Writing (T&P) |
3(2-1) |
| MCM-314 |
Advertising: Theory & Practice |
3(2-1) |
| MCM-316 |
Introduction to Video & Photography |
3(3-0) |
| Semester Credit Hours |
15 |
| Semester – V |
| MCM-313 |
Research Methods – I |
3(3-0) |
| MCM-315 |
International Communication |
3(3-0) |
| MCM-317 |
Online Journalism |
3(3-0) |
| MCM-319 |
Media Seminar |
3(2-1) |
| MCM-321 |
Theories of Communication – I |
3(3-0) |
| Semester Credit Hours |
15 |
| Semester – VI |
| MCM-318 |
Media Society & Culture |
3(3-0) |
| MCM-320 |
Development Communication |
3(3-0) |
| MCM-322 |
Research Methods – II |
3(3-0) |
| MCM-324 |
Writing Workshop |
3(3-0) |
| MCM-326 |
Theories of Communication – II |
3(3-0) |
| Semester Credit Hours |
15 |
| Semester – VII |
| Compulsory Papers |
| MCM-323 |
Statistics for Social Sciences |
3(3-0) |
| MCM-325 |
Media Psychology |
3(3-0) |
| MCM-327 |
Media Ethics & Laws |
3(3-0) |
| Optional Subjects |
| 1. Print Media |
| MCM-329 |
Advanced Reporting |
3(3-0) |
| MCM-331 |
Newspaper Production |
3(3-0) |
| 2. Broadcast Media |
| MCM-333 |
Radio News Reporting & Production |
3(3-0) |
| MCM-335 |
TV News Reporting & Production |
3(3-0) |
| 3. Advertising & Public Relations |
| MCM-337 |
Advertising – I |
3(3-0) |
| MCM-339 |
Public Relations – I |
3(3-0) |
| 4. Organizational Communication |
| MCM-341 |
Organizations & Organizational Behaviour |
3(3-0) |
| MCM-343 |
Business & Marketing Communication |
3(3-0) |
| Semester Credit Hours |
15 |
| Semester – VIII |
| Compulsory Subjects |
| MCM-328 |
Research Report |
3(3-0) |
| MCM-330 |
Media Management & Marketing |
3(3-0) |
| MCM-332 |
Specialized Journalism |
3(3-0) |
| MCM-334 |
Internship |
3(3-0) |
| Optional Subjects |
| 1. Print Media |
| MCM-336 |
Advanced Sub-editing |
3(3-0) |
| MCM-338 |
Magazine & Book Production |
3(3-0) |
| 2. Broadcast Media |
| MCM-340 |
Radio Program Production |
3(3-0) |
| MCM-342 |
TV Program Production |
3(3-0) |
| 3. Advertising & Public Relations |
| MCM-344 |
Advertising – II |
3(3-0) |
| MCM-346 |
Public Relations – II |
3(3-0) |
| 4. Organizational Communication |
| MCM-348 |
Business Writings (Practical Exercise) |
3(3-0) |
| MCM-350 |
Managerial Communication |
3(3-0) |
| Semester Credit Hours |
18 |
| Total Credit Hours = 130 |
|
NOTE:
- Candidates for admission in BS Mass Communication must have 45% aggregate marks in HSSC or equivalent.
- All course contents are described as per GCUF description.
- Admission criteria and degree requirements are as per HEC rules.
