Social media technology facilitates the sharing of ideas, information and thoughts through the building of virtual network and communities. Social media is internet based and gives users quick electronic communication content. Jobs, careers and businesses are being created, driven and determined by the social web.

Learning outcome

Develop social media marketing goals and objectives; develop an internal social media policy including management, timing, and frequency. Understand the social media foundation, build a social media strategy. Use advanced features of the most popular social networks. Understand the fundamentals of content marketing and SEO.